Picture this: you come up with a brilliant idea for a business. You create a noteworthy product or service, hire the best employees you can find, and set goals and a plan for ideal business development. Sure, you have labored over your business from the beginning, putting in the extensive effort, time, and money to make it perfect. However, harvesting success is more than just offering an amazing product and making sure the mechanics run smoothly. If you want to be remembered, you need to tell a story. Stories stick in people’s minds better than the ads and social media posts among hundreds of others in their feeds. Especially if your story is attention-grabbing and unique, people won’t forget it. Brand storytelling also inspires marketing content, employees, and customers.
So how do you build a brand? And how do you get people to know what it is? Here’s how you can use brand storytelling as an effective tool to facilitate business growth and success.
Share Your History
Establish your identity by reflecting on your business and its history. Where did your idea come from? How did you put that idea into action? How are you helping people through your business and why did you want to follow this dream? Bring this all together, and you have a story to tell your customers about how you got to where you are today.
Show Your Cause
You started a business for a reason. You must have had some sort of inspiration or motivation for building your brand. So bring people back to the drawing board and make them feel the passion that sparked the business. Through this connection, they will likely gain an understanding and respect for your brand.
Target Your Audience
Find out who your audience is, and then tell them stories they want to listen to. If you throw out a story which contradicts what they believe or is boring to them, they won’t bother to hear it. Try to appeal to their emotion, or share content which will be interesting or helpful to them. Consumers will likely feel a personal connection and sense of trust for your company. Thus, it will be easier to maintain a loyal customer base.
Stay Consistent
Once you establish a brand, it should be in the background of every company action or decision. It is important to stick to both your purpose and your style. This can include things from PR announcements to employee rules to advertisement design. If your message is all over the place, and your ads never look the same, no one will be able to keep track or even recognize your business. By building a brand that is consistent, customers will get used to it. They will learn more and start to know you. It helps to align with your customer’s values, but don’t forget to align with your own. So, don’t get too lost in storytelling. Make sure when you tell your story, it is consistent with all other aspects of your business.
In Conclusion, Brand Storytelling is Important
Brand storytelling does not only promote your business by making it more easily recognizable, memorable, trusted, and understood. It will also make it easier for customers to tell others about you. Think about when we are recommending a product to a friend. Sure, we can simply tell them that something we bought works well or looks good. However, it’s more interesting to say, “You should buy this brand’s bracelet, they are using rocks from beaches around the world to represent community” or “this granola bar is so good, and they support child hunger.” No matter how interesting you think your mission or backstory is, it gives customers something to think about.
If you’re lucky, you can get people on your side by telling your story. And with so much information thrown at us every day, we have to decide what is worth paying attention to. Although traditional marketing campaigns are effective, brand storytelling is that thing that can push it over the edge.
For help sharing your story, contact Reverb at 860-218-9130 or reverbdigital.com.
