Consumers today are more health-conscious than they have been in a long time. Smart businesses are acting on the importance their customers and the general public are placing on healthy practices by making changes in their operations. If you want to make the most of these changes, though, make being health-conscious a part of your business’s brand.
Changes to Your Storefront
One of the most important things you can do to let consumers know that your business truly makes health a priority is to make real changes to your storefront. This could come in the form of increasing how frequently and thoroughly you do cleanings, checking the temperature of staff and those entering your premises, requiring that masks be worn while in your storefront, and using signs and floor markings. There are a lot of different signs and types of floor markings you can use in your business. These can help you communicate your policies and expectations in a clear way and help people follow them.
Practice What You Preach
Consistency is key to successful branding, so if you’re going to brand your business as being health-conscious, you should be consistent in your enforcement of any changes you’ve made to your storefront. You have to practice what you preach. This applies to employees at all levels from entry level to upper management, as well as to patrons. To do so, you need to train your staff so they understand what’s changed and how to follow it. You should also train them on acceptable ways to enforce any new policies you’ve implemented and how to handle consumers who might be opposed to these changes.
Spread the Word
Of course, not every consumer is going to come into your storefront to see the changes you’ve made and that you’re practicing what you preach. You’ll need to spread the word about what you’re doing to be a health-conscious business. There are multiple ways you can do this. If you have collected consumer email addresses, you can send them an email with the actions you’re taking. For those you don’t have a way to contact, consider adding at least a banner about it on your website. You could include a link on it to a separate page on your site that goes into greater depth about what your business is doing to be more health-conscious.
As consumers place greater priority on health and protective measures, businesses would be wise to make corresponding accommodations. If you want to capitalize on this as a business, make being health-conscious part of your brand. You can do this by making changes to your storefront, being consistent in their application, and spreading the word about it.
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