As a business owner, it’s important that your customers can look you up for research and be satisfied with your professional online presence. Polishing up your online reputation is a low-cost way to advertise your business and attract potential clients with a few quick deletions or additions to your online portfolio. Look to your social media and professional profiles to determine if you need to make some edits to enhance your online reputation.

First Impressions Appear Online

A lot of curious customers will first search your name, business, or whatever other info they can find before making the choice to visit your establishment or make an online purchase. First impressions are everything! Rough Notes advises that you’ll want your business and name to link to a professional site rather than your personal social media to establish yourself as a leader. If you choose to keep your social profiles up, choose to make them as private as possible and for family and friends only so your customers will see the business side of you rather than your personal life.

Potential Employees

Your potential workers may choose to look up your business before applying for a job so it’s important that your reputation remains positive. According to Podium, over 80% of workers will leave or not apply for your company based on a bad online reputation. Your online interface for applications should be a platform to learn more about the company and what employees can expect without leaving them in the dark. Business websites such as Podium can help you clear any damaging internet history to enhance your reputation.

Fill Your Page With Positivity

If you’ve been in the business for a while, perhaps it’s time to look back on your reviews and make them a part of your landing site. Rebrandly recommends that you manage your web page with graphs and personal opinions to showcase your success to customers who will search for the best places to eat or shop. Be sure to be specific with filters such as price ranges and regular clientele to find those who can bring your reputation to a new level.

By spending the time to raise your online reputation, you can amass new customers and workers alike that will enjoy their experience at your business. Look to discretion and professionalism that many other competitors may lack to stand out and be noticed.

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