You know your business needs marketing to attract consumers and customers alike to your business. There are a lot of things about your marketing that can serve to make it more effective or less so. One of the things that can make a huge difference in the effectiveness of your marketing strategies is how relevant they are to your customers.
Base It on Data
Data can be one of the most valuable tools you have when it comes to marketing your business. It provides you the information you need to understand who your customers are, which is critical if you are to have a chance at crafting marketing strategies that are relevant to your customers. Once you have an understanding of who your customers are and what makes them tick, you can use that to finetune the language you use, the perspective you take, and even the deals you offer to your customers.
Send Triggered Messages
Not all marketing strategies are designed just to entice new customers to come to your business. Some are designed to follow up on the experience your customers had and encourage them to return. This can be done by using triggered messages, which are sent based on customer activity, often when interactions are had between the customer and your website. Triggered emails have a 71 percent higher open rate than a typical email. Think of it as an automated way to follow up on a lead.
Make Use of Feedback
Customers want to have a good experience with the businesses they support. They are often willing to provide feedback, especially if it wasn’t entirely to their satisfaction. This applies to virtually any interaction they have with you, whether in person or through your marketing. If relevancy in your marketing strategies is of concern to your business, getting feedback from your customers can be crucial to refining them and improving their relevancy. No one is going to know better than your customers whether or not your marketing is relevant to them. Ask them what they would like to see marketed to them and what they prefer not to see. Then use that information to your advantage.
Making sure your marketing strategies are relevant to your customers can mean the difference between them being successful or failing miserably. If you want to make your strategies more relevant, take the time to base them on data, take advantage of triggered messages, and make use of customer feedback. If you want to have more effective marketing, this is something you should make a priority.
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